Last updated on August 19, 2026.
Introduction
Assistance Guidance and our affiliated companies delivers content to you through our Website and by email. We are also a marketing and data company, and use information we collect to help advertisers reach selected audiences via online, in-app, email, telemarketing, and other advertising methods, and sell data about individual consumers and offer a range of cross-context behavioral advertising services.
This privacy policy discusses the personal information we collect from you and that you may provide when you visit Assistance Guidance, as well as our practices for collecting, using, maintaining, and disclosing that information. For more information about our website, please also refer to our terms of service.
Please read this policy carefully to understand our policies and practices regarding your personal information. If you do not agree with our policies and practices, please do not use our website or subscribe to our email list. By accessing or using this website or interacting with our other services, you agree to this privacy policy.
Scope and Third-Party Sites:
Assistance Guidance and other websites, even those linked from our site, operate as separate entities with independent privacy practices. We have no control over nor responsibility for their handling of personal information. We encourage you to review the privacy policies of any websites you access through links from Assistance Guidance.
How Your Personal Information Is Collected:
We collect information through this website that you voluntarily provide, including your name, email address, phone number, mailing address, and any information submitted through an inquiry form. We may supplement the information you provide with additional data obtained from third parties, including affiliates, marketing or advertising partners, data brokers, and other third-party data providers. Certain third parties are entities that have obtained your personal information from their own services. We also automatically collect additional information using cookies and other tracking technologies to perform analytics on our website and to facilitate advertising. See below for more information.
Categories of Personal Data We Collect:
“Personal information” means any data generated, collected, stored, or otherwise processed through the Company’s business activities that identifies, describes, or can reasonably be linked to an individual or household, either directly or indirectly.
As part of subscribing to the Assistance Guidance, you may be asked to provide personal information such as your name, date of birth, street address, e-mail address, and phone number. We also gather additional information through cookies and similar technologies, including IP address, imprecise geolocation (inferred from your IP address), device ID, timestamps, browsing behavior, and click-through interactions. We may further obtain advertising-related information from data brokers or public sources, such as demographic details, interests, prior visits, or purchase history. Limited sensitive personal information may also be collected. Details about your rights are provided below.
California law requires businesses to disclose the categories of personal information collected in the last twelve (12) months. During this period, we have collected identifiers; personal information listed in Cal. Civ. Code § 1798.80(e); characteristics protected under California or U.S. federal law; information related to internet or network activity; commercial information; professional or employment-related information; imprecise geolocation data; and inferences derived from other personal information.
We share and in some cases sell this information with affiliated companies and third-party partners for marketing and advertising purposes. We share and in some cases sell this information with affiliated companies and third-party partners for marketing and advertising purposes. You may exercise your right to opt out of the sale or sharing of your personal information by visiting here or calling 855-336-1667.
Treatment of Sensitive Information
We do not directly collect Sensitive Personal Information, including information related to race or ethnicity, religious beliefs, precise geolocation, LGBTQ+ status, health conditions, financial account details, or citizenship status. However, we may indirectly collect information through automated technologies such as cookies regarding your interactions with web pages, which could suggest interest in sensitive topics or affiliation with certain groups. For instance, visiting pages focused on a particular ethnicity or health-related topic may imply interest in those subjects. We do not draw such inferences ourselves, but our affiliated companies or other third parties with whom we share information may do so. Where state or local laws restrict the collection of Sensitive Personal Information without consent, our affiliates will refrain from making such inferences. We do not collect or use personal information relating to individuals under the age of 18.
How We Use Your Data
We use personal information to send you newsletters that you request and to provide content or marketing messages by email or via other channels. We also share your personal information with our partner companies, who may also send you marketing messages by email or otherwise. You can opt out here. Our use of your personal information may be considered “cross context behavioral advertising” in some cases.
When We Share Personal Information
We sell or share personal information with companies who pay us and with our affiliated companies for use in marketing, including cross context behavioral advertising. We also share personal information with contracted service providers, for advertising, web hosting, fraud detection, analytics, information security, or similar services. When we share data, we put contracts in place with the recipients of our data to ensure appropriate data security measures and compliance with laws. We also share personal information where we are required by law (for example, in response to a warrant or court order), or to protect the health, safety, or rights of any person.
We may disclose personal information to appropriate authorities or third parties where required by law or legal process, including disclosures to law enforcement, courts, regulators, or governmental bodies, as well as to protect the rights, freedoms, or safety of individuals or to enforce our contractual terms, including collection-related matters. Personal information may also be transferred to a successor or purchaser as part of a business sale, merger, bankruptcy, liquidation, or similar proceeding.
Personal information may be shared with third parties where you have consented to such sharing, including for purposes presented to you when you submit the information or set out in this privacy policy.
Cross Context Behavioral Advertising, Analytics, and Data Sharing
We share personal information collected at this website with other third-party companies who may display advertisements on this or other sites, and for analytics and reporting purposes. These companies (who may include data brokers) use cookies, pixels, and other automated technologies to collect information about certain websites you visit and the advertisements you see or click, and may combine this with personal information from other sources and share it with other third parties for marketing and advertising purposes (also known as “cross-context behavioral advertising”). We (and our partners) collect your IP address, date and time of your visit to the website, or of actions you take here, your Internet Service Provider (ISP), and the browser type and version you use to visit this website. This information may be combined with personal information from other sources as described above and used to display advertisements from us or from other companies through email, websites, apps, social media sites, connected TV, or by other channels. We also use your personal information to analyze how you interact with this site and the advertising we display in order to understand and improve your experience.
Cookies and Personalized Advertising
This site uses cookies, pixels, and similar technologies to: (1) operate this site, (2) improve your user experience, (3) provide personalized content and advertisements, and (4) monitor engagement with ads and other communications. Cookies are small files that our server sends to your browser that are used to recognize you when you visit certain websites. We use cookies to: operate this website, analytics and tracking, and advertising purposes. You can customize your cookie settings to limit some or all cookies in your browser settings. You can also clear (delete) the cookies on your browser at any time. Note that if you use a “do not track” setting, this may result in an “opt-out cookie” being set on your browser to block additional data collection.
We use various automated technologies to collect information from users of our Website. These include browser cookies, which are small data files stored on your device that help enable Website functionality. You can configure your browser to decline cookies, but doing so may limit access to certain Website features. Unless you modify your browser settings, cookies will be placed when you visit our Website.
Certain Website features may also use Flash cookies, also known as local stored objects, to remember your preferences and track navigation across the Website. Flash cookies are managed separately from standard browser cookies, and information on controlling them is available through Adobe’s Flash Player settings.
In addition, our Website, emails, and affiliated sites may use web beacons, tags, or pixels—small electronic files that allow us to measure page visits, email engagement, content popularity, system functionality, and related Website statistics.
Global Privacy Control and Do Not Track Preferences
We recognize and honor Global Privacy Control (“GPC”) signals and similar universal opt-out signals as valid requests to opt out of the sale and sharing of personal information. Upon detecting such signals from your browser or device, we will process your opt-out automatically. We do not try to follow your activity across all websites on the internet. You can manage cookie preferences at any time through your browser settings. Enabling a “Do Not Track” preference or GPC will result in an opt-out cookie being placed on your browser to limit certain data collection. If that cookie is later deleted or your GPC settings are modified, automated data collection may resume.
Exercising Your Data Privacy Rights
You may exercise your privacy rights here page, or by calling 855-336-1667. You have the following rights: (1) to know at a general level how we collect and use personal information (please refer to this Privacy Policy, (2) to opt out of the sale or sharing of your personal information with other companies, (3) to receive a copy of the personal information we hold about you, (4) to ask us to delete your personal information, and (5) to make other requests relating to your personal information. If you still have questions or concerns after you have exercised your rights, please contact us at the email address below. You may also have rights under state or federal privacy laws to appeal to supervisory authorities if we are unable to resolve your issue.
If you would like to log complaints, please see below for contact information:
For the FTC: ReportFraud.ftc.gov or go to ftc.gov/complaint. You can also go directly to the Better Business Bureau complaint portal at bbb.org/file-a-complaint.
To protect personal information, we require verification before responding to any data rights request. This means the request must include information that allows us to confirm the requester’s identity or authority, along with enough detail to evaluate and respond appropriately. Creating an account is not necessary to submit a request, and any information collected during this process is used only to confirm identity or process the request. Verifiable requests will receive a response within 45 days. If we are unable to complete our response within that timeframe, we will notify you in writing before the 45-day period expires, stating the reason and the length of any extension, which will not exceed 45 additional days.
In the event a request is denied in compliance with legal requirements, you may appeal the decision or contact us with any questions regarding our privacy practices using the information below. In some regions, you may also have the right to contact a supervisory privacy authority. We will not penalize or discriminate against you for exercising your data rights.
Not Intended for Use by Children
This site is for use solely by people who are 18+. We do not knowingly collect personal information from anyone under 18, and we will remove any such data if we become aware of it.
How We Protect Personal Information
We protect the personal information in our care using commercially reasonable technical, organizational, and physical security measures. Our program includes policies, procedures, and training for staff and contractors who have access to personal information, as well as automated internal and external monitoring. We also audit our practices regularly and track and respond to emerging threats.
Retention of Personal Information
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing our services, complying with legal obligations, resolving disputes, and enforcing our agreements. When personal information is no longer needed, we delete or anonymize it in accordance with our data retention practices.
Policy Updates
We may change this policy at any time without prior notice. The updated policy will be in force as of its published effective date. Review this policy occasionally to understand how this site collects, uses, and shares personal information.
Data is Processed in the United States
Our business and this website are based in the United States. This website is for use only by users in the U.S. When you visit this website, your personal information will be processed and stored in the United States, under applicable U.S. laws.
Contact Information for This Site
If you have questions or feedback, please contact us at jonwylder@assistanceguidance.com or 1223 N. Lee Hwy PMB 242, Lexington Virginia, 24450, US.
